The work of Lake University Student's works into Li Shizhen Global IP Image Basic Draft

The Yangtze River Daily Da Wuhan Client September 26 (Reporter Wang Yang Correspondent Chen Ling) What does Li Shizhen look like in your mind? As Li Shizhen's IP Global Requesting Station, the students of the School of Art Design of Hubei University of Technology have designed the image of Li Shizhen's IP image in their hearts through the "short semester" collection practice of the summer vacation, becoming the basic draft of Li Shizhen's global IP image. On September 25, 10 groups of works were exhibited in Zhai Yagang, Wuhan.

The "short semester" practice of summer vacation, create special prizes IP

Li Shizhen's IP image who won the special prize. Reporter Wang Yang Photo

Entering Zhai Yage, located in Wuhan, in front of Wu Hualin, the image of Li Shizhen's IP in front of him is lingering. In the brushes of the students, Li Shizhen sometimes transformed into a PhD in pharmaceuticals, with a biological tank hanging around the waist, and is ready to analyze the drug attributes and measure the dose. The beard looks like a plant root beard, showing the benevolence of the citizen of the world and saving the wounded.

Li Shizhen's IP image of the special award, the designer is Liang Fangzhen, a junior student of the School of Art Design, Hubei University of Technology. In her pen, Li Shizhen is an elderly doctor with a tall body and a spiritual spirit. The hair and beards are white, flying freely, the nose is large and round, wearing single -frame glasses, and the kindness is lively and playful.

"I hope that Li Shizhen's IP can be remembered at a glance." Liang Fangzhen told reporters that according to Party A's requirements, Li Shizhen they designed was not only a superhero, but also the characteristics and imprints of Chinese culture.

To this end, Liang Fangzhen used the "short semester" time of the summer vacation to consult a lot of historical books and discussed Li Shizhen's image with the teacher and classmates. He drew more than 90 sketches before and after, modified and polished many times, and finally completed the work.

"The character image of this work not only has the spiritual temperament of traditional cultural characters, but also consciously pursue the modernity of visual language. It is commendable to a student who has just entered a junior, so it is unanimously recognized by the judges." Huang Liang, an associate professor at the School of Design.

The short -semester system has been implemented for 8 years, and it is included in the management of school sub -system system

Hugi University learns Li Shizhen in the "short semester" practice.

In an interview with the reporter of the Yangtze River Daily, Gong Faun, deputy president of Hubei University of Technology, said that Li Shizhen's IP debut plan as an excellent project case for the short semester practice of Hubei University of Technology, which is a perfect integration of political school enterprises, industry, university -research, and practical internship training.

In July of this year, Huang Liang integrated his personal horizontal scientific research project into the short -semester practice course. With the Wuhan September 1st Creation Association and the World Head Animation Company -Dark Horse Animation and other institutions, they jointly released the 2022 Li Shizhen IP debut plan contest. Senior experts participate in guiding students' practice. The creativity and achievements of this short semester project have been highly recognized by the organizers and the industry, and the bonus support has been given a great encouragement to young students.

It is understood that in order to ensure that students have sufficient practice for practice, Hubei University of Technology has begun to set up a short semester of summer vacation 4 weeks and over 2 weeks of winter vacation in 2014 for concentrated internships and incorporate school management. This has been implemented for eight years in Hubei University of Technology, and has successfully opened up a new path for cultivation of integration of production, education, and science and education.

During the short semester practice, each undergraduate submits 2 logs and 1 sourge of the week, and submits 1 practical report after the practice. One week before the start of the school, the school organized a class to conduct a defense assessment in the class. Each student should prepare a PPT report to summarize the content of the practice, and talk about the harvest and experience of the six elements of ideological, political and educated. "Through short semester practice, students' social adaptability, communication and coordination, practical hands -on ability, summarizing refinement ability, and speech expression ability have been fully exercised." Gong Fayun said.

A total of 20,000 projects have been generated, with more than 300,000 participants

Hugi University learns Li Shizhen in the "short semester" practice.

"In the four years of college, I participated in the short -semester social practice every winter and summer vacation. I harvested what I didn't have in the book and became a valuable wealth." Hu Zecheng, a senior student of Hubei University of Technology, said.

Gong Fayun introduced that the short semester practice has become the largest internship, dual -creation, and national ideological and political courses in the school, forming the characteristics of the Lakework University of Technology. In the past 8 years, the short -semester practice has been fruitful.

Associate Professor Wang Xin of the School of Art Design of the school "Han Embroidery Qiao Qiao Qiao Poverty Alleviation Project" rooted in the old revolutionary district, deeply dig deep into local industries and red resources, and students independently developed more than 30 cultural and creative products to drive embroidery women to increase their income, which indirectly reduced 400 The remaining left -behind children; the "Three Lives Puyang" project directed by Professor Zhang Jixin, the School of Management, has carried out the practical activities of e -commerce poverty alleviation in E -commerce for eight years, and cultivated more than 700 local Internet celebrities to help local farmers increase their income of 600 yuan per capita.

Short -semester practice integrates ideological politics and double innovation education, adheres to the "four walks and two integrations" (walking out of the classroom, going out of campus, going to the society, and entering the enterprise; in -depth integration of student career planning, deep integration into production, scientific research, and practice) implementation path, Taking the project as a traction, focusing on social practice, professional internship, scientific and technological innovation and other activities, nearly 20,000 projects have been generated in 8 years, with more than 300,000 participants.

【Edit: Ding】

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