Official: Guide enterprises to develop green smart home appliances and promote personalized customized new models

Zhongxin Jingwei September 14th. The Ministry of Industry and Information Technology held the seventh press conference of the "New Era Industrial and Information Development" on the 14th. He Yaqiong, Director of the Consumer Product Industry Department of the Ministry of Industry and Information Technology, said that it will guide enterprises to actively develop green smart home appliances and other products, promote New models such as personalized customization and flexible production.

Source: "Industrial Information Micro News" WeChat signal

There are questions that home appliances are just demand products in household consumption, and it is an important area for expanding domestic demand and stabilizing the industrial economy. What work did the Ministry of Industry and Information Technology do in promoting the development of the household appliance industry? How will the supply be optimized in the future and drive consumption?

In this regard, He Yaqiong said that the household appliance industry plays an important role in meeting the people's good life needs, promoting the domestic consumer market, and driving industrial economic growth. The Ministry of Industry and Information Technology actively fulfilled the management responsibilities of the home appliance industry, and mainly carried out five aspects:

The first is to promote optimization and upgrade. Carry out the technology transformation of home appliance production lines, guide enterprises to focus on the development of intelligent and green home appliances, and cultivate 11 special industrial clusters.

The second is to strengthen brand building. Establish an independent brand cultivation index system for the home appliance industry, and carry out brand evaluation in key categories such as refrigerators, washing machines, and air conditioners. A number of well -known home appliance brands have strong international influence.

The third is to improve the innovation system. Promote the establishment of a national high -end intelligent household appliance innovation center, and promote the industrialization of key common technology research and development, industry -university -research cooperation and innovation achievements.

The fourth is to accelerate the strong chain and strong chain. Carry out the operation chain of the household appliance industry chain to the stabilization chain, compile the chain chain of key home appliance industry, and improve the stability of the industrial chain supply chain.

Fifth, promote consumption of home appliances. Guide home appliance companies to actively participate in the "home appliances to the countryside" and "replace the new with the old", cooperate with the organization to carry out activities such as the "Double Online Shopping Festival" and "Online New Year Festival" to promote the upgrading of home appliances.

He Yaqiong introduced that in 2021, the operating income of enterprises above designated size of the industry was 1.7 trillion yuan and the total profit was 121.9 billion yuan, an increase of 15.5%and 4.5%year -on -year; In many countries and regions, it serves more than 2 billion household users in the world. The output of major products such as refrigerators, air conditioners, and washing machines accounts for more than 50%of the world's.

In the next step, He Yaqiong said that the Ministry of Industry and Information Technology will make efforts from both sides of the supply and demand to lead the consumption of home appliances with high -quality supply. The first is to guide enterprises to actively develop products such as green smart home appliances, promote new models such as personalized customization and flexible production, and meet the diversified needs of consumers; the second is to promote the construction of the home appliance standard system, advocate green consumption concepts, and promote home appliance update consumption; In the field of home appliances, a number of intelligent manufacturing demonstration factories have been cultivated, a number of well -known brands are created, a number of high -quality enterprises and new products are promoted, and the consumption confidence of home appliances is promoted. (Zhongxin Jingwei APP)

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