Ten minutes and three speaking prefabricated dishes: quality and safety, nutrition and health are the "root" of Guangdong prefabricated dishes

On August 5th, at the scientific and stable and high -quality development symposium of the leading enterprise in the prefabricated dishes in Guangdong, the relevant responsible comrades of the Guangdong Provincial Department of Agricultural and Rural Affairs made a summary of the quality and health and health of prefabricated dishes. To.

trend

The "post -90s" and "post -00s" gradually became the master, and the process of aging became increasingly accelerated. The trend of prefabricated dishes was mighty and unstoppable. The prophet's awareness should "go smoothly."

Throughout the 1980s, DEC was the second largest computer giant in the world after IBM. In 1986, DEC founder Olson appeared on the cover of "Fortune" and was named "the most successful entrepreneur in the national history". The sentence he said in 1977: "No reason everyone wants to put a computer at home", becoming the biggest ironic "quotation" in the computer age. In 1992, Olson asked the board of directors to leave sadly, and DEC eventually became a memory. This story tells us that in the face of a good situation, Mo is "the wind on the wind on the road."

Specific to prefabricated dishes, even if standing on the air outlet, keep a sense of risk. If you do not fully understand the challenge and crisis, you cannot clear the fog of the industry and better move towards the future.

The concept of prefabricated dishes is broad and category is complicated. What exactly is the "vegetable" that represents future life? It is necessary to fully study the market, see the market, and understand consumers. Whether it is the upgrade of net dishes, or the restoration of fast food, or a complete meal replacement, all parties should find agricultural file upgrades and upgrades during food iterations. direction.

Prefabricated dishes of Datonghua, the largest Chinese supermarket in Canada.

trust

The "Research Report on the Development Trends of the Pre -Making Cuisine Industry in 2022" released by Ai Media Consultation shows that consumers believe that the problem that the prefabricated vegetable industry needs to be improved, and the first two are taste reduction and food safety.

On the one hand, the number of tens of billions of capital competed and the number of newly -prefabricated companies rose; on the other hand, consumers were insufficient for prefabricated dishes and low satisfaction. These "growing troubles" remind us that "hot development" requires "cold thinking".

As we all know, trust is the cornerstone of business, and there is no trust without quality. With the improvement of living standards, health has become the core pursuit of food. In the competition in the prefabricated vegetable industry, only quality and safety can win the trust of consumers, and then occupy the market. Therefore, the quality and safety of quality and safety is strictly observed to ensure the nutrition and health of the product. This is the life, mission, red line and bottom line of prefabricated dishes, the core competitiveness, and the real "moat". All prefabricated vegetable companies in Guangdong must firmly keep this bottom line.

Leading enterprises should close the entrance of good raw materials from the source of production, export the good export of food manufacturing and logistics distribution terminals, and rely on modern food industrialization processing technology to produce nutritional health pre -production that is better than family, establish industry models, and establish an industry model. Lead the industry's righteousness.

It is gratifying that a group of leading companies in Guangdong's prefabricated dishes are in order to win trust, build a trust in the highlands, and explore the "business regulations" of "long teeth", which will inevitably promote high -quality development of industrial coordination.

At present, the "Cantonese Pre -Main Cuisine Ring Tournament" is also in the hot competition, the premise of the selection is quality and safety. At the beginning, the quality, safety, nutritional health prefabricated vegetable park, enterprise, and product competition must be normal. The excellent person entered the room, and the inferiority swept the floor. Quality, safety, nutrition and health must become synonymous with Guangdong prefabricated dishes.

Original intention

The pre -made dishes connected to the field and the kitchen table are an important starting point for rural rejuvenation and the realization of common prosperity. Through the exploration in the past two years, Guangdong's prefabricated dishes have become a new model for the integration and development of the first, second, and tertiary industries in rural areas, and a new channel for farmers' "one after another" income to increase their income and get rich.

The agricultural and rural departments organize the development of the prefabricated vegetable industry. The original intention is to bring farmers with farmers to promote farmers' income and become rich. The development of the prefabricated vegetable industry is to use industrial thinking, industrial means, and industrial resources to grasp agriculture, so that cities can nurture rural and industrial feeding agriculture, and finally achieve coordinated development of cities and rural, industrial and agricultural.

To allow the majority of farmers to participate in the prefabricated vegetable industry to jointly build and share, we must explore the construction of prefabricated dishes in the construction of joint farmers, direct supply parks, and direct villages to build a "first workshop" of prefabricated vegetable agriculture. It is necessary to study the development mechanism and logic of prefabricated dishes such as crayfish and other prefabricated dishes, and support local exploration of special prefabricated farmers such as pineapple grilled fish, Longjiang pig hands, lion -headed goose, Qingyuan chicken, white banana bass, and Shaoguan edible fungus. Break the value of agricultural products with the value of prefabricated dishes, and build a community of value community of farmers with farmers in the prefabricated vegetable industry.

layout

Faced with major opportunities, the prophets are running away and the wake -ups are cut into line. The attractiveness of the market will inevitably ignite the explosive power of production.

How to prevent and control up and down, sediment, and the industry stepping on. In the end, it is scattered and feathered?

It is necessary to put the market in front of production, let the market lead production, and allocate production components in the market share. There is no market without production.

To create industrial big data, let the cold data of cold data allocate hot production.

It is necessary to guide the development of differences, grasp the endowment of different industries and humanities, and layout of Guangdong cuisine. , Signing sugar, marginal salt, quantified prefabricated dishes and other categories, the United States and the United States and the United States.

It is necessary to plan the prefabricated vegetable industry around the entire industry chain. Industrial raw materials, technology research and development, production and production, warehousing packaging logistics, marketing transactions, equipment and equipment, human resources, financial capital, brand culture, dependent on each other, beading chain. The threshold for "entering" should be established with standard specifications.

The Guangdong -level prefabricated vegetable industry park is planning and constructing. It is necessary to play the role of optimizing the allocation of resource elements, and especially use public platforms such as R & D platform, thermal power connection, environmental protection facilities, warehousing and logistics Essence It is also necessary to realize industrial entering parks, clustering services, centralized management, and disclosure of enterprises under the standard of standard specifications, and realize the shadow of industrial shadows under the sun.

Go to the sea

On the day of RCEP on January 1, 2022, Zhanjiang Customs issued a group of agricultural product RCEP certificates numbered 001 for a group of aquatic products in the National Lianlian Aquatic Products.

In March, the Guangdong Provincial Government issued the "Ten Measures to Accelerate the High -quality Development of the Guangdong's prefabricated vegetable industry" to promote prefabricated vegetables to the international market. It is necessary to vigorously cultivate prefabricated vegetable export companies, encourage Guangdong prefabricated vegetable companies to establish processing bases overseas, make full use of overseas warehouses, organize the "Guangdong Prefabricated International Food Festival", and actively expand the international market.

The responsibility of prefabricated dishes in the dual -cycle pattern, in the two resources and two markets, indicates that this industry prospects are expected. In particular, prefabricated dishes industrialized, standardized, and proceduralized the production of complex and delicious food for the craftsmanship have made Chinese chefs and Cantonese cuisine craftsmanship into craftsmanship.

The color and fragrance are beautiful and have no boundaries, crossing the river and the sea, entering the room into the room, entering the tip of the tongue and entering the heart, only delicious dishes. Once the Cantonese cuisine's experience and craftsmanship, it becomes a standardized product on the streamline, prefabricated dishes will definitely become a large -scale rising industry.

culture

In the meal scene of the next five or ten years, the prefabricated dishes may no longer be called "prefabricated". Just like after the washing machine entered millions of households, we all said that "washing clothes" and no longer emphasized "machine washing clothes". After entering millions of households, it becomes a daily prefabricated dish, which must be the carrier of Chinese food culture.

The prefabricated dishes reflect the production and production power of the industrial era, the space -time link power of the Internet era, the new generation of fashion, trend, health, and green lifestyle and value orientation, and it also reflects the accumulation of history.

Food is material enjoyment and spiritual enjoyment. The industrialization of prefabricated vegetables contains cultural attributes and spiritual connotations. It is a compatibility and accommodation of Chinese and foreign meals. It is the inheritance and innovation of Chinese cuisine. It is an open modern catering culture creation process.

Food culture is both history and the future. The charm of food culture has been formed in historical precipitation, and it also stands out in the development of productivity and production relations in the new era. Food culture is the love of father, and it must be the wish of children and grandchildren. For any products and industries, if you want to go steadily and far away, you must be inseparable from cultural blessings, or even become a culture.

In the process of the high -quality development of the prefabricated vegetable industry, we must synchronize the material value and cultural value. Only the material value and cultural value are flying together, and the prefabricated vegetables can fly to the future and the world.

The prefabricated vegetable industry has just begun. The maximum value of the prefabricated vegetable industry is just starting, and the roads are long -sighted. The prefabricated dishes that have just started must be happy and worried. We are happy and good at solving problems. Only by facing and discharged "growth troubles" can the prefabricated vegetable industry thrive and develop high -quality development.

We know that this will be a long -term process from practice to theory, theory to practice, and spiral rising.

We firmly believe that as long as we respect the laws, are not anxious or impatient, and develop and improve it down to earth, and give the industry a sufficient growth cycle, the Guangdong's prefabricated vegetable industry will definitely be able to go out of Kangzhuang Avenue.

[Source] Guangdong Rural Daily

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