The story of China National Cultural Park will go to the world

A few days ago, the "Hiking National Cultural Park" cooperation conference on the large -scale international cooperation series was held in Beijing. The project aims to use the method of walking along the Great Wall, the Grand Canal, the Long March, the Yellow River, and the Yangtze River. Sexual and international Chinese cultural brands.

In recent years, with the introduction of the Great Wall, the Grand Canal, the Long March National Cultural Park Construction Plan ", the construction of the National Cultural Park has been launched one after another in many places in the country. The provinces along the Great Wall, the Great Grand Canal, the Long March, the Yellow River, and the Yangtze River are involved in the protection and inheritance of cultural relics and cultural resources to the construction of key projects and the integration of cultural and tourism. Next, how to tell the story of the National Cultural Park, polish the business card of the National Cultural Park, and further enhance the spread and influence of the Chinese cultural logo, it will become an important issue.

A major cultural engineering

In July 2019, the China Office and the National Office issued the "Great Wall, Grand Canal, Long March National Cultural Park Construction Plan", emphasizing that a series of cultural relics and cultural resources with clear, clear connotation, and prominent cultural resources along the Great Wall, the Grand Canal, and Long March are emphasized. The main trunk, vividly presents the unique creation of Chinese culture, value concepts, and distinctive features, and promotes scientific protection, inheritance, and reasonable use of generations. In the past two years, the Yellow River and the Yangtze River have been incorporated into the national cultural park system. The construction of the National Cultural Park, as an important measure to promote Chinese culture, and a major cultural project of the country and the people, has received widespread attention at home and abroad.

According to the interpretation of the relevant person in charge, the construction of the National Cultural Park is to integrate cultural relics and cultural resources with outstanding significance, important influence, and major themes, implement park management and operation, and achieve protection and inheritance, cultural education, public services, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism, and tourism, tourism, tourism, and tourism. Leisure and entertainment and scientific research functions form a public cultural carrier with specific open space, and focus on creating an important symbol of Chinese culture. This also means that, as a national top -level design, the National Cultural Park has irreplaceable composite functions, which will become the treasure trove of cultural resources and the spiritual homeland of the Chinese nation, the platform of cultural exchanges and display, and the deep integration of cultural and tourism and development. stage.

During this summer, many people intuitively felt the significant changes brought about by the construction of the national cultural park. For example, some iconic projects have been opened or capped: the China Grand Canal Museum in Hangzhou has more than a year when it is open. Basic display in the museum and the concentration of the Grand Canal, the value and contemporary image of the Grand Canal have become popular punching places; recently The main structure of the Great Wall Museum of Shanhaiguan China is capped, and the Yellow River National Museum is about to be completed as a whole. A new landmark stands in Zhengzhou. They have become an important position in telling the "Great Wall Story" and "Yellow River Story" to highlight the self -confidence of the Chinese nation. Another example is the green corridor and landscape bands of the National Cultural Park Construction. The completion of the cultural and tourism integration projects with its own characteristics has successively opened the door to welcome guests.

Behind these explicit changes, there are more system projects being accumulated and even thousands of miles. The protection and inheritance projects are protected by repair and concentrated continuous films, rescue the damage to the destruction of cultural relics, increase the management and control efforts, and improve the vitality of inheritance through exhibitions. , Digitalize cultural relics and cultural resources, display real -time display of related information such as historical celebrities, poetry songs, and classics literature to create an online space that will never end. The construction of the National Cultural Park is discovering unprecedented efforts, using enrichment of cultural relics and cultural resources, letting cultural relics speak, letting history speak, and cultural speaking.

A group of literary and art classics

"The Yellow River has a picture in this lyrics!" Not long ago, the Yellow River entered the main flood season, and the Putou Falls Pentium Pentium appeared on the hot search many times. Netizens bluntly said: Faced with the roaring Yellow River, the classic music of "Defend the Yellow River" cannot help Turning in your mind, exciting and inspiring people's hearts. Faced with the Yellow River, we have emerged in our minds to "chorus", "the water of the Yellow River comes up, running to the sea without returning" "The Yellow River is far from the white clouds in the distance, a lone city is a mountain," The verses that have been circulating for thousands of years in the sea also appeared in front of us like painting. These famous masterpieces are the great gifts of the Mother River and an important part of the Yellow River culture. The construction of the National Cultural Park, the classics of related literature and art also need to protect the inheritance, and continue to be new in inheritance.

National Cultural Park is a public cultural carrier carrying the connotation of Chinese culture and is a symbol of the country. "Miles Great Wall", "Millennium Canal", "Twenty -five thousand miles", "Jiuqu Yellow River", etc., each is a unique Chinese national spiritual logo, and everyone is familiar with the classics of related literature and art. When it comes to the Great Wall, "the Great Wall never falls" lingering in his ears, "not to the Great Wall is not a good man" sounded China and foreign countries; when it comes to the Long March, the spirit of "the Red Army is not afraid of expeditions, and the mountains and mountains are just leisurely." Oil painting works such as Luding Bridge "" Red Army Crossing the Grass "are unforgettable; when it comes to the Yangtze River, the ancient poems such as" rolling the Yangtze River to the east of the Yangtze River, the waves are all the heroes "," The boundless falling down, and the Yangtze River rolling " new.

With the construction of the National Cultural Park in various places, these classic literary and artistic classics will inevitably produce new vitality, and the new masterpieces will also take root in the fiery reality soil and continue to emerge. For example, the recently broadcast TV series "People on the River", focusing on the environmental governance of the coast of the Beijing -Hangzhou Grand Canal, writing the green road of the Grand Canal, presenting the Grand Canal conforms to the times, the history of China Unicom and the present, China and the world , Become a masterpiece of the Story of the Grand Canal in the New Era. National Cultural Park Construction provides a wealth of themes for literary and artistic creation. Focusing on the changes in the Great Wall, the Grand Canal, the Long March, the Yellow River, and the Yangtze River. The excellent masterpiece of people's hearts. On the one hand, these fine masterpieces, on the one hand, are the drums and calls for Chinese cultural brands, and on the other hand, they will also open a window and a door for the people of the general public to approach the National Cultural Park.

A Chinese cultural business card

A major cultural project, a group of literary and art classics, will eventually be remitted into a shiny Chinese cultural business card. At present, my country has formed the overall construction layout of the five major national cultural parks. This major cultural project emphasizes the concept of returning ecology, culture, and returning to the people, highlighting innovation, public welfare, openness and internationality. And localization, adapting to internationalization and universalization, from innovation to the most representative Chinese cultural logo, all shows Chinese characteristics, Chinese style and Chinese style. Therefore, it is necessary to tell the world a good story of the Chinese National Cultural Park and polish this ethnic and worldwide cultural business card.

Talking about the story of China National Cultural Park is a systematic project and long -term project, which must not be impetuous and cope. Specifically, first of all, it is necessary to form a sense of brand awareness of the National Cultural Park of China. It is the integration of countless Chinese cultural business cards. Symbol, it represents the image of a country; secondly, we must deeply tap the rich connotation and moving stories of cultural relics and cultural resources of the National Cultural Park, and specifically show it to the visible and touching form to the people of the world, enhance the enhancement The sense of existence, communication, and influence of culture gradually forms a communication brand such as "National Treasure" and "If the National Treasure Speaking"; once again, we must focus on the creative linkage of the literary and artistic class to form the creative matrix of the national cultural park theme literary and artistic works. Literary and artistic works tell the story of China National Cultural Park, and use this as a window to spread the good voice of China, explain the spirit of Chinese spirit, and show the Chinese style.

In the face of the over -changing situation of a century, in the face of the iteration upgrade of the Internet, big data, and artificial intelligence, it is necessary to use new technologies and new methods to serve the content construction of the Chinese National Cultural Park. In the Internet era, through literary and artistic creation storytelling, we must not only tap good stories, new stories, but also keep an eye on the frontiers of the Internet and its related technologies on form and means. With new technologies such as digitalization, digital intelligence, and new technologies and new technologies to tell the story of the Chinese National Cultural Park, and make efforts in innovative thinking and concepts, we can form a good story accepted by Chinese and foreign audiences. For example, in the form of hiking, the Great Wall style is also used. Today, the Great Wall National Cultural Park, from the perspective of shooting and digital products, is destined to be unique.

(Author: Yue Wei, a lecturer at the Capital Normal University)

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