Douyin Life Service Releases Announcement on Store Governance, cracking down on false propaganda, and racing with bad reviews

The announcement shows that Douyin's life service will strictly rectify the four major violations of regulations, including false propaganda, ransomly rap eating overlord meals, improper competition, and false visitors. For illegal creators, the platform will be punished by disciplinary notice, suspension of submission permissions, permanent banning of live broadcast permanent ban, and permanent disciplinary ban in accordance with the severity, subjective maliciousness, and impact of the illegal creators. Essence

The relevant person in charge of the Douyin Life Service said, "Douyin Life Service has been committed to creating a high -quality and healthy platform environment, providing users with rich and valuable reference information, hoping to work with merchants and creators "".

It is understood that Douyin Living Service continues to strengthen the governance of the platform ecology. Before this announcement, the platform conducted a crackdown on illegal acts such as "cloud exploration shop" and "homogeneous blog flow". 209 cases of violations of regulations were governed. Among them, 10 accounts were permanently banned. The account is prohibited for one month; the platform is also continuously exploring the process specifications of the shop, and provides training guidance to the experts. Through the vivid forms such as the "seven characters of the compliance shop", the creators are guided by the compliance exploring stores and provided it. More real and better -looking shop content. In addition, in order to further standardize the cooperation of stores and improve matching efficiency, Douyin Life Service has launched the two standardized matching functions of the "Recruitment Plan" and "General Plan".

The following is the full text of the announcement:

Recently, the Douyin Life Service Platform has found that some creators have false publicity, ransom overplayed meals with bad reviews, cheating, and false shops, which not only destroy the platform ecology, but also affect the user service experience. In order to further maintain the order of the life service platform, provide users with better services and experiences, and create a positive and healthy network space. The platform will continue to increase governance, strictly standardize creators' exploration behaviors, severely crack down on disrupting the platform environment, destroy the platform to destroy the platform Ecology, violations of laws and regulations, and platform rules.

From now on, Douyin Living Service will carry out special governance actions in the following:

1. Strictly rectify false propaganda

The platform strictly rectifies the behavior of false publicity on the recommended goods/services and other information, including but not limited to the following situations: false prices, exaggerated effects, overdoons, fictional conditions and incompetence of goods.

2. It is forbidden to extort it with bad reviews to eat overlord meals

The platform prohibits the behavior of threatening to others by intentional bad evaluations and other people's property, including but not limited to the following situations: forcibly ask for meals, meals, car and horse costs, additional commissions, DOU+coupons, etc.

3. Resolutely combat improper competition

The platform resolutely combats unfair competition through fiction or concealing the facts of transaction, avoiding or malicious use of credit record rules, including but not limited to the following circumstances: false transactions, manipulation comments, data fraud, etc.

4. Resolutely crack down on false explore stores

The platform resolutely cracks down on the actual shooting of the store and adopts the use of handling, stitching, mixed shear materials and other methods to sell products/services, including but not limited to the following situations: cloud exploration stores, cloud editing, plagiarism and handling, hiring water forces, online writing Hand -futant grass -growing grass notes, etc.

The platform will further strengthen the management of the account and content of life service creators. For those who violate relevant regulations, the above behavior will be implemented in accordance with the serious behavior of the creator's actual behavior, subjective maliciousness, the impact caused, whether repeated violations, etc., and will be limited to no restrictions on Education warnings, contents are not recommended, stopped broadcasting, banned submission permissions, recycling live broadcast permissions, permanent ban on accounts, etc., and publicized notifications.

Douyin life service encourages high -quality submission and continues to promote the standardization of the storestore process:

1. Continue encouragement of high -quality content submission

The platform advocates to bring good goods with heart, and is committed to creating a recommendation environment for integrity, encouraging the creators to continue to output high -quality content to submit, sincerely recommend it, ensure that the published content is true and useful, and can effectively help users make decisions whether they buy.

2. Build a standardized cooperative relationship between merchants and creators

The platform promotes the establishment of mutual benefit and mutual cooperation between merchants and creators, and always strives to create a healthy store environment. It will continue to promote the standardization of the store's process of exploration to better reduce the communication costs of both parties and protect the rights and interests of both parties.

Douyin life service has been committed to creating a high -quality and healthy platform environment, adheres to high standards and high requirements, and always provides users with high -quality goods and services. Objective and fair online home.

Cover reporter Guo Wenjuan

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