Is it a matter of asking for the culture?Cultural and creative moon cakes cannot be changed to taste

Consumers' identification with cultural and creative moon cakes is actually the pursuit of the added value of its cultural. People buy not only food, but also a culture. The design concept of the product increases the cultural nature, story, and creativity of moon cakes, resonate with the cultural taste and cultural experience of consumers, and stimulate consumers' desire to buy.

In recent years, the cultural and creative moon cakes that are worthy of the delicious face are deeply sought after by the market. From the Palace Museum to the Sanxingdui Museum, the moon cake gift box launched by some cultural units is exquisitely packaged and creative, and is sought after by netizens.

Consumers' identification with cultural and creative moon cakes is actually the pursuit of the added value of its cultural. They did not buy simple food, but a culture. The moon cakes of the China (Hainan) South China Sea Museum are printed on the packaging of the Songqing white glaze group pattern powder box; the "Samsung accompanied Mingyue" and "Samsung magic moon" launched by the Sanxingdui Museum. ; A moon cake gift box launched by the Palace Museum is inspired by the Palace Museum's collection of gold embedded gemstone hollow flower patterns ... The design concept of these products increases the cultural, story, and creativity of moon cakes, and consumers' cultural taste and culture Feeling resonance, inspiring consumers' desire to buy.

When material products are injected into cultural elements, the value -added part of the culture is called the added value of cultural. Although the integration of culture cannot directly enhance the value of the product, cultural creativity has given the product spirit and interest resonance, and expands the spiritual space of consumers' spiritual level. For example, in terms of the Cultural and Creative of the Forbidden City, which has become popular in recent years, the same stationery has become unique with the Yongzheng Royal Royal approval "I know" and is sought after by consumers. As a result, the added value of commodity increased cultural added value has become a new trend of modern economic development.

Consumers are willing to pay for the added value of cultural culture, and it does not mean that the products with cultural cordon can ask for price. The premium generated by injecting cultural elements into the commodity cannot deviate from the actual value of the product itself. As a kind of traditional Chinese cuisine, moon cakes have the attributes of popular food, and the price of the people can have a wider range of consumer groups and a wider market space. If you use the name of culture to speculate on high -priced moon cakes to disrupt the order of consumer market, it is tantamount to exhausting.

It is worth noting that some merchants are more than just cultural charm on the moon cake gift box, but also various souvenirs equipped with gorgeous packaging and gift boxes. These "additional products" have caused the cost of moon cakes to become higher, and the sales prices have also risen. In this regard, the regulatory authorities have clearly stated that this year, the cumbersome moon cake packaging and other products will be supervised. Whether it is cultural, cultural relics, or other cultural and creative products development, it cannot be inverted in the matter of making moon cakes. It should be clear that moon cakes are first of all food. In the face of market competition, taste and quality are always the core competitiveness of moon cakes.

Cultural and creative moon cakes meet the current consumption upgrade needs, and the market can be appropriately explored. If the moon cake is put on a vanity and glittering coat, it deviates from the original intention of folk food through traditional festivals, but has covered its true cultural value. The true meaning of traditional Chinese culture is that the ritual is light and affectionate. Consumers are happy to see cultural creativity to add icing on the icing on the cake, but consumers will definitely say no for those products that change the taste in innovation.

Source: Economic Daily

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