8 hot search a day!"The Sheep is a Sheep" burst into fire, and the A -share company behind the A -share company has also invested in Moore Manor

"The first level goes to the kindergarten, and the second level goes to the postgraduate entrance examination." Some netizens described the recently explosive mini -game "A Sheep".

The Red Star Capital Bureau noticed that "Sheep's Sheep" is not the first small game to explode. Prior to this, games such as "Jump and Jump", "Synthetic Watermelon", and "Moore Manor" were popular in the circle of friends, and the hot topics have also attracted people's enthusiasm, but the life cycle of their burst of fire is not long.

It is worth noting that the distribution company of "Moore Manor" is the investment company Gibit (603444.SH) behind "Sheep". But last year, "Moore Manor", which brought a considerable profit to Gibit, has now become one of the reasons for dragging Gabit's performance.

8 hot search a day! Netizens scolded while playing

Top two consecutive days of top Weibo hot search list; 8 hot search seats on September 14th, which can be called dominant screens; the official Weibo notification server drew down and collapsed 3 times in two days. The official has begun to recruit back -end server development, "Recommended rewards of 5,000, 5,000 bonuses for self -recommended entry" ...

This is the "record" of the small game "Sheep with a Sheep" recently. In just a few days, it has been on the social network.

What kind of game is it so hot?

The experience of the Red Star Capital Bureau found that "Sheep's Sheep" is a small game that eliminates the barrier background. The gameplay is similar to the elimination of joy. Users need to keep up with three cards with the same pattern in a limited punch position until all the card party can clear the level. The game can now find the entrance to the small program in both Douyin and WeChat.

↑ Screenshot of the game interface

Under the heat, the controversy followed.

Some netizens have criticized the difficulty of setting up the customs clearance of "Sheep" on social platforms. They questioned that the difficulty setting is too high to make people look at advertisements. , Waste time. "

The Red Star Capital Bureau noticed that "Sheep has a sheep" currently has no version number. Instead of realizing the internal purchase method, it relies on video ads. "2022 WeChat Games Growing White Paper" shows that there are currently three types of realization of WeChat mini games, IAP (purchase payment), IAA (advertising monetization), IAP+IAA (hybrid monetization). And "A Sheep" mainly uses the IAA mode. If the player fails to break through the game, you can get a item from watching video ads.

In addition, some netizens questioned another game "3 Tiles".

In response, Zhang Jiaxu, the founder of "Sheep with a Sheep" production company Jianyou Technology, responded to the China Securities Journal and said, "Our players have responded to us under the comments. Find a point to cause everyone (follow). "

"A Sheep" Get the traffic password: social

In fact, "A Sheep" is not the first mini -game on social platforms. Prior to this, small program games such as "Jump and Jump", "Synthetic Watermelon" were all popular in the circle of friends, and the topics of the topic of "Moore Manor" and "Harry Potter: Magic Awakening" were also quite high.

But it is worth noting that the life cycle of such small program games is not long. Most of the above -mentioned mini -games have disappeared.

The Red Star Capital Bureau noticed that compared with "Jumping and Jump" and "Synthetic Watermelon", "Sheep with a Sheep" is equally simple in gameplay, but it is extremely difficult to clear the customs. It is understood that the customs clearance rate of "A Sheep" is only one -thousandth, but it is precisely because of the difficulty of customs clearance, which stimulates players to customize the customs.

And "Sheep's Sheep" increases the regional ranking design, which increases the competitive psychology of players. Compared with the personal ranking of friends such as "Jump and Jump" and "Synthetic Watermelon", the collective ranking of provincial districts has stimulated the collective honor of players to a certain extent.

It is worth noting that the explosion of "Jump and Jump", "Synthetic Watermelon" and "Sheep" is inseparable from the spread of social media. Whether it is to obtain the game links of the props to share with friends, or the topic of Weibo hot search list, or the second dissemination of netizens and self -media bloggers, sociality is a vital factors for mini -games. Essence

Behind A -share company has developed "Moore Manor"

The net profit in the first half of the year decreased by more than 20%

The Red Star Capital Bureau learned that Jianyou Technology, R & D company of "Sheep", was established in January 2021 with a registered capital of about 1.17 million yuan. The legal representative is Zhang Jiaxu. Jianyou Technology's annual report of 2021 shows that the number of insured is 7. Jianyou Technology has previously developed the first WeChat game "Pirates Come", which has exceeded 100 million yuan.

The company that was established in 2021 still stands in a well -known listed game company behind it. Tianyancha shows that Zhang Jiaxu, the founder of Jianyou Technology, holds 85.5%, and the thunder network holds 10%. It is the company's second largest shareholder. The Thunder Network is the game company under the listed company Gibit.

Regarding the fire of "A Sheep", Gabit said that the game was developed by Gibbit's shareholders, and the investment ratio was not high. Related revenue would be reflected in the investment income of Gibbit.

The last time Gabit attracted widespread attention, and it was launched in "Moore Manor" in June 2021. Public information shows that the mobile game "Moore Manor" was developed and produced by Taomi.com, and the issuance right belongs to the Type of Gibbit's wholly -owned subsidiary.

The data shows that the "Moore Manor" mobile game iOS version pre -downloaded more than 2 million on the first day, and appeared on the first place in the App Store download list. The number of downloads for 8 hours of service exceeds 6 million, and the number of online people exceeds 1 million. At the same time, the "Moore Manor" has also caused many topics, and several times on Weibo searches. Under the continuous high exposure, "Moore Manor" became a phenomenal mobile game in June last year, which promoted Gabit's stock price soaring. From the opening of May 31, 2021 to June 7 of the same year, Gabit's stock price rose nearly 25%, and the market value rose exceeding 10 billion yuan.

However, less than 100 days after launch, Moore Manor ranked about 150 in the App Store free game list, and the discussion and downloads have fallen sharply.

The popularity of the game is also reflected in Gibit's performance. In the first half of 2021, Gabit realized operating income of approximately 2.387 billion yuan, an increase of 69.41%year -on -year; net profit attributable to shareholders of listed companies was about 901 million yuan, an increase of 63.77%year -on -year. Gabit said that operating income increased compared with the same period of the previous year. It mainly contributed the revenue of new games such as "One Think of Xiaoyao", "Ghost Valley Eight Wilderness (PC Edition)" and "Moore Manor".

But in the first half of this year, the situation changed. During the reporting period, Gibig achieved operating income of 2.51 billion yuan, an increase of 5.17%year -on -year; net profit was 688 million yuan, a year -on -year decrease of 23.59%. This is the first half -year net profit decline in Gabit since its listing in 2017.

↑ Screenshot of Gibi Bit half -annual report

Gabit explained that the reason for the changes in net profit is that marketing and promotion expenditure increased compared with the same period of the previous year. At the same time, the flow of flows from the "Moore Manor" and "Ghost Valley Eight Wilderness (PC Version)" was significantly reduced. The same period last year decreased.

The new game is continuously launched. How much earns can I bring to Gabit this time? The Red Star Capital Bureau called the Gibiqi certificate on behalf of the office. As of press time, no one answered the phone.

Red Star News reporter Xie Yutong

Edit Yu Dongmei Yang Cheng

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