The Shanghai Tourism Festival opens!They embarked on the "Haipai Urban Archeology" journey today

"Do you know where the first outer corridor building in Shanghai is?" "Do you know where the only modern British open -air swimming pool in Shanghai is?" "Do you know which one of Shanghai's iron road is?" "Do you know 1921 What happened on the evening of July 30? "They set off with" archeological clues "...

In the golden autumn season, the Shanghai Tourism Festival arrived in 2022. Under the guidance of the Shanghai Cultural and Tourism Bureau, we launched a series of activities around the "Le Travel 9? 17 Tourism Consumption Season". "Hundred Years of Wukang", "Victory Transfer", "Southern Castle", "Centennial Campus", "New Face of Waterfront", "Shanghai Railway", "Modern Culture", "Centennial City", etc. "The platform carried out live broadcast to select a batch of benefits and good feedback to Huimin Cultural Tourism products for consumers.

Hundreds of tourists who participated in the "Sea Examination" journey were "big Shanghai Defense War" resistance volunteers. One hundred people are divided into ten "Sea Examinations" team to take the "Leyou Shanghai" theme buses specially painted for the Shanghai Tourism Festival and "Haipai Urban Archeology", and follow the "Haipai Urban Archeology" journey with the Spring and Autumn Tour. On the way to the car, tourists listened to the series of tourists from different "sea entrance examinations". In addition to getting the "Sea Entrance" experience of their respective points, they can also learn more about urban tourism information in the car.

Today's "Sea Entrance Examination" journey, Spring and Autumn Tour also equipped each "Sea Examination" team with photographers. Photos and videos were filmed on the spot to record the process of anti -epidemic volunteers' experience and discovering the beauty of the city. In addition, at least three "archeological" problems at each "sea entrance examination" point to deepen the impression of "discovery" of the details of the details. Members of the small team continued to find a different scenery in the city, and received answers to the corresponding questions on the spot.

"You" and "Real" work group with equal emphasis on the "sea entrance examination" working group

Under the guidance of the Shanghai Cultural and Tourism Bureau, Spring and Autumn Tourism established a unique "sea entrance examination" working group in early August.

"You" is the distinctive feature of the Spring and Autumn "Sea Examination" working group: the group brings together high -quality resources of spring and autumn tourism, such as high -quality customized products, excellent tour guides who are constantly practicing, live broadcast and video team, spring and autumn quality The person in charge of the Supervisor Regulations, etc.; "Real" is a prominent performance of the Spring and Autumn "Sea Examination" working group: According to the needs of Shanghai's urban tourism market, it is deployed to make practical deployment around the three aspects of "experience, discovery, and sharing". The working group held a regular meeting every week to conduct a control inspection of various tasks.

During the practice of the "Sea Entrance Examination", the tour guide management department of the Spring and Autumn Period undertaken the discovery tasks of ten "sea entrance examinations" theme, including Shanghai's museums, food, entertainment, construction, transportation, folklore, commerce, industry, finance, and rural areas. From different perspectives, digging and discovering the content of the city in Shanghai worthy of commemoration and dissemination; the Spring and Autumn Tourism Video number does a live broadcast of the "Sea Examination" once a week, and launched a small video of the "Sea Examination"; the product department is based on the live broadcast and The popularity of small videos will launch the corresponding "sea entrance examination" micro -travel products in a timely manner and put it on the market for consumers to choose.

Zhou Weihong believes that "Haipai City Archeology" is an important IP of Shanghai's tourism in the next five years. As a tourism company in Shanghai, Spring and Autumn will definitely combine business and resource advantages to continuously land, implement, understand, practice, practice, and improve while improving, and improve while improving. Therefore, the theoretical IP has been turned into more a series of experienced tourism products and services that can be seen, listening, and tasteful, making it a real attraction of Shanghai urban tourism.

The operation standard for the "Haipai Urban Archeology" product operation

With the continuous innovation and development of micro -travel products, the theme has become more diversified. In order to regulate the "Haipai Urban Archeology" series of products and service standards, the Spring and Autumn Tourism has been revised and launched the "Classification and Operation Specifications for Micro -Travel Products".

It is understood that the operation standard not only clarifies the definition of "sea -faction urban archeology", but also puts forward specific requirements for its content, design, propaganda, and reception. For example, the publicity of the "Haipai Urban Archeology" micro -travel will be carried out by the combination of "static+dynamic", that is, the relevant public accounts such as "quality tour to find spring and autumn" and "Spring and Autumn Tourism" will regularly release the "Haipai Urban Archeology" related During the tweet and unveiled videos; during the field experience of citizens and tourists, the tour guide will use the combination of exploration questions and guidance to discover the explanation, and focus on offline walking, online knowledge sharing, and online live interactive "1 below 2". Explain the scenes and tell the story behind the "Haipai Urban Archeology" line.

More than ten Huimin cultural tourism products in the Spring and Autumn Period, appearing at the live broadcast room of Shanghai Tourism Festival

In the September 17th special broadcast of the Shanghai Tourism Festival spanning the whole day, Wu Hong, general manager of Spring and Autumn Tourism, appeared in the live broadcast room to bring more than ten special tourism products to the majority of netizens.

During the live broadcast, Spring and Autumn Tourism not only brought netizens to the Shanghai Double -Floor Touring Bus One -Day Tour Tickets for only 19.8 yuan/person, but also brought Chongming Jade Begonia, Fengxian Kite Flying Field, Jinshan Farmers Painting Village, Jinshan Corridor Ecological Park, Long The special camping packages of five camping sites including Ga Deng Park in Fengda Yuecheng, as well as the "Haipai City Archeology" products covering Xintiandi, Xujiahui, Bund source and other places. For the popular destinations such as Changbai Mountain, Sanya, and Xinjiang that netizens' attention, Wu Hong also introduced the selected special products.

Tourism products with preferential prices and rich content have received enthusiastic attention from netizens in the live broadcast of more than half an hour. They have conducted online consultation on the use of the rules of the product such as effective time and line details. Wu Hong answered questions from netizens in detail.

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Author: He Yi

Edit: Liu Liyuan

Editor in charge: He Yi

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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