[Rural Revitalization] "New Villagers" in Beigou Village

Author: Guo Hongyun

Three days of the Mid -Autumn Festival, Huairou Beigou Village, the sound of music is accompanied by warm bonfires, delicious meals and laughter. Visitors who come and go through the San 30 Camping Land, Sanying Boutique B & B, and the Waishang Hotel. Take pictures of the net red card, sit idle, and enjoy rare holiday time.

Because of its superior geographical location, Beigou Village, which is backed by Mutianyu Great Wall, has been vigorously developing rural tourism in recent years. From the initial reliance on planting chestnuts to be able to attract foreign talents to invest in homestays, from receiving foreign tourists to becoming the preferred resort during the holidays around Beijing consumer group holidays, from the average annual income of villagers 4,500 yuan to today Essence In the past ten years, the "transformation" experienced by Beigou Village is a real epitome of China's vigorously promoting rural revitalization and encouraging the development of rural tourism. It is also a successful case that proves that rural poverty alleviation requires government -enterprise cooperation.

Wu Dong is the first batch of "new villagers" in Beigou Village. She is also a representative of the enterprise representatives who help the villagers to get rid of poverty and help the village construction and development mission. The Sanshi Boutique B & B, which was invested by her, and the Waisha Hotel, which was later acquired and upgraded, became an important guidance for the development of the tourism host of Beigou's villagers.

In March 2009, the weather in the north was still cold, and Wu Dong could clearly remember his first vision when he first arrived in Beigou Village.

At that time, Beigou Village was still a small mountain village with inconvenient transportation. Although it was located in Beijing's outskirts, next to the internationally renowned Mutianyu Great Wall, enjoying the beautiful scenery of nature, but for being born here and growing here, Beibei here is here. For the villagers of the ditch, there is no special feeling. Everyone still lives in the sunrise and eats a simple life of the mountains.

Of course, material life is not good. The roofs in the village are covered with cheap color steel tiles. Due to the dry climate dust, donkeys are the most common animals in the village to help villagers transport goods. At that time, the villagers rushed to climb the trunk when they entered the spring to trim the pruning buds for the main source of income from the home.

"At first we came to Beigou Village. Although we wanted to help the villagers improve their lives and increase their income, we didn't know what to do for a while, so we can only acquire the chestnuts of the villagers first and send it to the company's employees for welfare for welfare. , But such help cannot last for a long time. We must give the villagers the skills that can be self -reliant and let everyone find a new path to create income to solve the problem from the root. "Wu Dong said.

There is the same idea as Wu Dong, as well as the village secretary of Beigou Village Wang Quan. Because of the advantages of geographical location, Beigou Village attracted many international friends to come here to visit and play. Some people even rented the yard directly to settle here. The Wa factory Hotel, which is transformed by the Chinese Chinese Chinese Tang Liang and her husband Sayang, is one of the signs and driving forces that Beigou Village has gradually been well known by leisure vacation.

At this stage, the villagers in Beigou Village are unclear about what tourism services and how to do hotel homestays, and the degree of participation is limited, but more and more villagers are willing to spend money to rent themselves. The yard can get a "high" rent at the time. However, with the development of the domestic tourism and vacation market, more and more Chinese tourists are also willing to come to Beigou Village, and they are willing to spend money to live in Waifang. Beigou Village can eat the bowl of tourist bowls clearly.

The biggest task of Wu Dong's first coming to Beigou Village was to help the villagers from poverty alleviation. From the beginning of the public welfare projects such as helping school and road construction to the situation of the State of Beigou Village, seeing the foundation of Beigou Village to develop tourism. In addition, the construction of the Great Wall International Cultural Village Project in 2010 has determined that Beigou Village has set the "living" as the main setting function in the integration of food, accommodation, and purchase. Here It also became one of her goals.

As a result, Wu Dong also stepped into the homestay. At that time, not so many people were willing to make huge sums of money to try. Among the niche and new formats, a abandoned old gas station in Beigou Village was transformed into the three three three three three. 30 boutique homestays, later took over the Wafas Hotel in 2020, and upgraded the tile factory in accordance with their own ideas. It took almost 10 years. It is necessary to use the rural tourism industry to promote the layout of the hotel and breakfast product of Beigou Village's economic improvement.

Relying on operating tourism services, she has created more than 100 new jobs for the village. For this small village with only 138 households and 356 people, it has solved the employment problem of core young age, including full -time and flexible flexibility and flexibility Hours. Not only that, Wu Dong also invited professional talents in professional fields to teach their professional skills, forming different professional circles in the village, including architecture teams, gardening teams, chefs, service teams, logistics support teams, etc.

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Today's Beigou Village is already a well -known tourist village in the suburbs of Beijing. It has won honors such as civilized villages and towns in the country, key rural tourism villages in the country, and the most attractive leisure villages in China. The revitalization bureau commended the "second batch of national rural governance demonstration villages". It is different from the villages that I saw at first glance 13 years ago. The homestay that Xi Dong participated in the creation of it was named San 30, which means "thirty -three".

As the rural tourism development of Beigou Village is recognized, walk into Beigou Village, and is willing to understand the sound of the story behind the rural tourism development of Beigou Village. As far as the establishment of an enterprise, one of the most asked questions about the most asked is how to treat the country's strategy of launching rural revitalization and actively encourage the success of the Beigou Village model in the background of the rural tourism. "I have been in Beigou Village for 13 years, and it takes a long time, but I understand Beigou Village, integrate into Beigou Village, and settle in Beigou Village. Let the villagers agree that I am a part of Beigou Village. Energy. When the foreign force wants to change the living environment and order of life that everyone is accustomed to, only to let the villagers realize that we are not destroyers, but to treat the village as a home like them. It can also be solved with contradictions. "

Beigou Village is a very special place, not only because of its geographical location and the title of Great Wall International Cultural Village. The most important thing is the history and reality of this village, which reflects a unique spirit -tradition and modernity Combination.

From the design and reconstruction of the original Wayin Hotel, elements such as Liuli tiles, old sites, and red bricks all highlight the history of Beigou Village and the real life experienced by local villagers. After the acquisition and transformation of Xi Dong, it further enlarged such a characteristic, and added the temperature and rustic elements of Chinese natives with the understanding of the Chinese people's understanding of rural life, so that the Wafas Hotel used a more open attitude, more comfortable facilities, and more localized. Expressing, continuing to be glorious and carried forward, it has become the landmark of high -end homestays in the suburbs of Beijing.

"For example, the stones we used to build a house are brought from the river, and the wood is mostly taken from the local walnut wood, and some materials are discarded by the villagers. We also" pick up 'back to become a treasure. For example, the construction team, although it is a professional architect, the construction of Sanya is also completed by local villagers. They know more about the construction of rural houses. "

During this period, there must be no friction, but after repeated communication, the villagers saw the efforts of Wu Dong and her team in architecture, and they disliked the change. From the beginning to question the architect, to the villagers, but the villagers had some suggestions for the architect, how could they be better. This running -in has spent 5 years from design to landing, but it also proves that Wu Dong's persistence is right. This process allows the villagers to learn how to transform their houses to make homestays. More than 100 villagers have discovered and operated different types of homestays.

2022 is the fifth year of the first "Strategic Plan for Rural Revitalization". According to the five -year strategic plan, the general requirement of rural revitalization is the prosperity of the industry, ecological livability, rural customs civilization, effective governance, and wealthy life. With this reference, Beigou Village has undoubtedly ran ahead.

On the basic goal of improving the material living conditions of the villagers, improving the rural cultural life, and improving the villagers' spiritual progress is also another major event that Wu Dong has actively promoted with the village party secretary over the years.

She said that a good village branch book is too important to do a good job of rural revitalization and develop rural tourism. The rural homestay is too important. In the villages in China, the village secretary is just like the villagers. Build a house and use publicity to attract guests, but the spiritual appearance of the village, whether the villagers are sincere and friendly, and are willing to actively participate in the tourism. The deepest, the most invisible, is to adhere to the impact and education of the cognition of the villagers.

From the first -faced cultural relief wall and large speakers, let the villagers come into contact with various traditional cultural classics, such as "twenty -four filial piety", "Chengmen Lixue", "Three Character Classics", "Disciples Rules", etc., to create a strong cultural atmosphere , Make excellent traditional culture moisturizing the hearts of the villagers. Later, everyone started to do a homestay. Wu Dong opened a professional counseling course on the United Village Division. As long as the villagers want to learn and are willing to learn, they will give you a reorganization of learning scenes and opportunities. At the beginning, some material rewards were needed to attract villagers to learn. Now that you have to listen to lessons at a fixed time, it has become a habit of villagers.

"The spiritual world of villagers can not be achieved overnight, nor can it be achieved by relying on a art museum alone, but the subtle influence of such a subtle influence will always bring different changes over time. From the development of rural tourism. In terms of major events, the 1.0 era of eating farmhouse and experiencing farmhouse life has passed. People enjoying rural homestays is not only the stay of physical space, but also an infiltration from the cultural atmosphere. This cultural atmosphere can be a homestay building. The connotation of artistic and cultural connotations itself can also be a historical and realistic story in intersecting the local people and local cultural space -time. To enhance the spiritual world of villagers, it is also something that needs to be done by developing rural tourism. "

As for whether the success of Beigou Village can be copied, Wu Dong said that each village is different, and the specific path of developing rural tourism must be very different.

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