The "Lian Lian Second Generation" group by Juanshui River is recurred "Xinlian Township"

◎ Text "Fighter" magazine all media reporter Wu Zhouqi

The trickle water was clear, winding through Xiangtan County, Hunan Province, injected into the Xiangjiang River, and left the Hong Kong and the ditch ponds. 100,000 acres of Xianglian grew in this plump water village.

Almost every household in the water edge will deal with Xianglian, either growing lotus seeds, digging lotus root, or selling lotus seeds, processing lotus seeds, etc.

Xianglian was first seen in the "Lotus Fu" in the southern dynasty. Former tribute products, the current geographical logo products, are also very vibrant industries. Since the 1990s, the merchants of Tiannan and North have come to the nation's largest Xianglian Trading Logistics Center in Huashi Town, Huashi, which are more than 90 % of the national Xianglian market transactions.

The trickle flows flowing, and the large market in Xianglian is lively. On the Internet, a group of Lotus Township "New Farmers" is creating another "Xinlian Township".

▲ In late August, Shigu Village, Shigu Town, Xiangtan County, Hunan Province. Li Yuda/Photo

Say goodbye to "two legs running markets", "Lotus Second Generation" sells lotus seeds in the house and sells more than 100 million annual sales

In Paotou Township, Xiangtan County, 58 -year -old Tan Xingwang was famous for his "brain". After the traditional lotus farmers planted lotus seeds, they were harvested by the sky and rely on foreign merchants. As the older generation of "Lotus Rural Merchants", Tan Xingwang farmed up lotus seeds, but also collects lotus seeds from the mature season of lotus seeds to the neighbors of the eight houses.

Tan Xingwang never thought of it. His son Tan Yuxiang did a lotus seed business at the door of the house. He could sell hundreds of millions of yuan a year.

Tan Yuxiang, who grew up between Tian Tian Lianye, often followed his father to Xianglian Market in Huashi Town when he was a child. The bustling merchants and red and hot scenes left a deep impression on him.

"Being a lotus seed business in Xiangtan is almost a steady earning sale." After an adult, Tan Yuxiang chose "family career" and founded the "old farmer" Xianglian Food Co., Ltd. The bigger, the "a few tons of business", and the product is also sold to Southeast Asia.

Until 2020, under the new crown pneumonia's epidemic, Tan Yuxiang transformed in an emergency, and the "old farmer" opened the Pinduoduo shop and shifted from offline wholesale to online retail.

In the e -commerce model, in less than a week, a bag of lotus seeds can be reached into the hands of consumers in less than a week.

This is hard to imagine Tan Xingwang. Traditional sales models have long circulation chains, and they usually have been shelling for several months when they reach consumers. What is even more difficult for him to understand is that the price of lotus seeds on online retail is cheaper than offline.

"Because we don't have the difference in the middlemen." Tan Yuxiang answered his father's doubts with a smile. The shipping price is the sales price, which is the sales price, which saves a lot of circulation costs than offline retail.

Tan Xingwang suddenly realized. In the past, he needed to collect the lotus seeds of farmers from households, first sent to Xianglian market in Huashi Town, and then transferred to the wholesale market, and then to retailers to reach the hands of consumers. The price increase at layers, and the price bought by consumers has naturally risen a lot.

The common way of eating lotus seeds is to cook porridge, which requires a rich match. Tan Yuxiang gradually moved the products such as barley, Tremella, lily and other products to online and sold it with lotus seeds.

Today, the "old farmer" Pinduoduo shop has accumulated more than 250,000 fans, and last year's sales have exceeded 100 million yuan. This year's farmers' harvest festival, Xianglian, the "old farmer", also settled in the "Duoduo Harvest Hall" as high -quality agricultural products. Under the platform of 5 billion consumption subsidies, consumers can buy Xianglian, which is directly produced by Lianxiang's origin at a more favorable price. Essence

"How can I work hard before, it will sell less than 1 million yuan a year." Tan Xingwang felt that the power of new e -commerce was incredible.

You grow a lotus to me, and the engineer resigned and interpreted the new era "husband and singer follow"

The "second generation of Lianlian", which has been changed by the Internet, is far more than Tan Yuxiang.

From the row township along the row water, we went up the flowing water, and went to Qingshanqiao Town, Xiangtan County. In September, the lotus ponds have different rhymes. The lotus pond has gradually turned black from the tender green. Although the taste of the old lotus seeds does not have fresh lotus seeds, it also has its own flavor.

Zhao Lei organized the last lotus puff in the field of lotus in the field. In the two -story building next to the lotus pond, Zhao Lei's wife Yang Ying was broadcasting lotus rice with a mobile phone. In fact, 10 years ago, Yang Ying was working in Foxconn's electrical engineer.

▲ During the Pinduoduo Agricultural Fair, Yang Ying, Shigu Village, Shigu Town, Xiangtan County. Li Yuda/Photo

After graduating from college, Zhao Lei and Yang Ying rushed to Shenzhen to work hard to make white -collar workers in a large factory. In order to complete the life of married and having children, the two returned to their hometown Xiangtan.

At that time, it was the time when e -commerce took off. Zhao Lei contracted many express stations in Xiangtan County, met Tan Yuxiang, a "big customer", began to contact e -commerce and became a "apprentice".

In 2017, Zhao Lei acquired Xianglian for sale in the local area and opened a store on e -commerce platforms such as Pinduoduo.

Unlike Tan Yuxiang, "I mainly make fresh categories, such as fresh lotus peaks, lotus rice, lotus root, etc." With years of express experience, Zhao Lei has established a complete cold chain logistics, develops fresh Xianglian products, and has differentiated. route.

Zhao Lei found that the market demand is easy to concentrate and explodes for fresh e -commerce. If it is provided by other growers, one is not timely, and the other is that the cost control is poor. The couple decided to further expand the upstream link: develop the lotus pond base planting lotus pond.

Now their Xianglian base has reached 400 acres. Zhao Lei is "outside the main" and is responsible for running the market. Whenever the lotus seeds are listed, they have to acquire a large number of fresh lotus rong; Yang Ying "inner inside", responsible for live broadcasting, shipping, and hiring people in the village to help take care of the base. After school, the two children will also help weigh and pack them. The family lives hot.

▲ In mid -August, in Qingshanqiao Town, Xiangtan County, Hunan Province, Zhao Lei's younger daughter assisted the villagers who worked to work and prepared to ship. Li Yuda/Photo

"Planting lotus seeds at home is stronger than working in Shenzhen." Yang Ying said.

Lu is the flavor of the flavor. After the delivery, the moon became dim. Yang Ying was sitting in his yard and blowing. The two daughters chased the yard and chased. This situation made Yang Ying feel the best decision in life.

Standard base, live broadcast and goods, "Xinlian Township" is busy

Changshan cage has covered a large -scale village farmland. The Qingshan River flows happily, flowing through Shigu Town and Qingshanqiao Town.

There is a nearly 300 acres of accessory fields in Shigu Village by the Aoyama River. This year, Zhao Lei and his partner Wang Zong contracted all of them. In spring, sprinkle the lotus seeds. From April to May, when the lotus leaves are in the first exhibition, they can pick up the tip. In July, the first batch of lotus puffs went public. During that time, more than 30 farmers picked up lotus every day. Essence

"The newly opened lotus pond has high yield and good quality. Generally, it can be planted for 4 years. After 4 years, you can change the rice to let the paddy field rest for a while, and then recreate the lotus seeds." Water and picking, the previous lotus farmers relied on old experience. Now the lotus is relying on the "standard" -the quality control in the planting session to ensure the quality of fresh lotus puffs and lotus seeds sold by e -commerce platforms.

Between 100 acres of lotus ponds, there is a white hut with water. Inside the house, the water side of the water is the floor -to -ceiling glass, and the live broadcast stations, lighting lights, air conditioning and other equipment are available. Borrowing new "agricultural tools" such as live broadcast, Wang Zong's lotus seed business is getting bigger and bigger. In addition to lotus seeds, tip and lotus root, are also tight. Every spring and summer, the tip sales in Wang Zongdian are hot, and the average daily sales of about 100 kilograms are sold in the season.

Tan Yuxiang, Zhao Lei, Yang Ying, Wang Zong ... Lianxiang Township's "Lian Second Generation" list can still be long. They inherited the careers operated by their parents and used the Internet to build a different "Xinlian Township".

"Good agricultural goods must not only produce, but also sell them." The person in charge of Pinduoduo Agricultural Project introduced that as a new e -commerce platform with "mud on the legs", Pinduoduo insists on the "zero commission" model of agricultural products to help small farmers and households help small farmers. Integrate into the big market. At the same time, through the docking with the place of origin, measures such as traffic resources and tens of billions of subsidies are adopted to help high -quality agricultural products enhance market competitiveness. At present, there are more than 60 lotus -related e -commerce companies in Xiangtan County, and agricultural special products such as fresh lotus seeds are on the e -commerce express.

The native of Xiangtan County, born in Xianglian, "engraved in his bones", and Liantian returned to the farmers for generations to be sweet.

Editing ｜ Cui Xiaolin

Edit ｜ Huiningning

School pair ｜ Zhang Bo Zhang Xuehui

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