[Follow] 18.55 million tourists!Dali summer tourism innovation high

Author:Dali Cultural Tourism Mercy Time:2022.09.08

During the summer vacation, while Dali Prefecture is doing its best to prevent and control the epidemic and market supervision, it continues to enrich the supply of new products and new formats, "tourism+" and "+tourism". Beginning in July, the entire tourism industry ushered in a strong recovery.

Dali Prefecture July

A total of 96.484 million tourists at home and abroad

Realize tourism income of 12.861 billion yuan

August reception

8.9057 million tourists at home and abroad

Realize the total tourism income of 12.457 billion yuan

Dali tourism is hot

The whole summer continues

High flow state

Dali is going all out to highlight the siege

Stimulate the vitality of tourism step by step

Focus on IP

Attract tourists

Combining the new trend of current cultural and tourism consumption development, Dali Prefecture has created "a life called Dali", "the best love for China", "China's most beautiful nostalgia belt", "Tide Play Dali New Landmark "four sub -IPs. At present, "there is a kind of life called Dali" and "China's best love confession land" Douyin topic playback volume exceeds 5.3 billion times and 200 million times, respectively. The videos attracted countless netizens to understand Dali and fall in love with Dali. This summer, everyone went to Dali to start a beautiful journey of romantic and leisure.

Come to Dali not only can reward the wind and snowy moon, but also swim through the green Meiyang 濞, Puren Binchuan, the "Hometown of Chinese Snacks" Weishan ... Following the IP of the cultural tourism in various counties and cities, Dali Prefecture organizes the "January, one county, city, city · Look at the theme of Dali "The theme of Dali", vigorously publicize and promote new products and new formats in counties, cities, and invitations to tourists enthusiastically.

In addition, the 2022 China International Tourism Fair and the Dali National Torch Festival, Weishan Snack Festival, Jianchuan Ishibao Mountain Song Club, 2022 Weibo skateboarding All -Star Championship and other types of competitions are successively held. The event "eye -catching" and "sucking powder", constantly attracting tourists from all over the world to come to appreciate the charm of festivals.

In order to comprehensively stimulate the new consumption capacity of the summer, Dali Prefecture seized opportunities, safely and orderly promotes the "Yunnan people traveling Dali Dali Dali" activities, and continuously carry out a series of cultural tourism marketing to benefit the people, including the issuance of cultural tourism Huimin consumer coupons, The launch of the session of the scenic spot in the session of the regional preferential policies, giving preferential discounts for government agencies, enterprises and institutions, social group travel agencies, and Dali Tourism Group annual card products, travel agencies line products, Huan Erhai Tourism bus and other benefit people's "big gift packages" Essence

Wuyun can't cover the sun, and the haze will eventually spread out. With the implementation of a series of publicity and marketing and favorable policies, Dali Tourism has broken up against the situation, and more and more tourists come to enjoy the scene. During the summer vacation, the average daily number of tourists from the ancient city of Dali and the Erhai Ecological Corridor exceeded 50,000, and the daily average number of tourists from Shuanglang Art Town, the ideal state cultural tourism resort town exceeded 10,000; Dali International Hotel, Dali Dali High -end hotels such as the Junfa Pleman Hotel, Dali Erhai Tiandi, and the Wingdig Hotel, such as the full room, the popular homestay inn, showing a "one -bedroom difficult" blowout situation.

"Half of the country's tourists ran to Yunnan, and Yunnan tourists were almost half in Dali" "Cangshan Erhai Lake has become the" Renmishan Renhai '"... The manuscripts or videos of the recovery of Dali Tourism in Dali. "Frequent customers".

Focus on product supply

Improve tourist stay time

Summer is the peak of graduation travel, parent -child tour, and study tour. In response to the personalized tourism needs of different customer bases, Dali Prefecture guides cultural tourism enterprises to actively play its brand advantages based on local characteristics. New tourism and new products such as destination weddings and high -end custom -made groups have continued to emerge.

From love confession, wedding photography to wedding ceremony, honeymoon travel, etc., Dali stated destination wedding products are full of flowers. Junyuan's full -sea view, Dali Aidi weddings customized Yukiwater Tables, Hushan Cloud Hidden Sea Scenic Homestays and other places. Newcomers to hold destination weddings every day can be seen. On August 4, the Dali Tourism Industry Association's destination wedding branch was established. According to the forecast of the association, Dali will undertake about 2,500 destination weddings this year.

The Huahai Leisure Farm represented by Shuihua Manor and Tao Rantian Society is favored by the group builders. Since the beginning of this year, Shuihua Manor has hosted the group building activities of more than 60 enterprises inside and outside the province to achieve 50%growth, especially since June. It's endless.

Based on the ancient city of Dali, Shuanglang, Feng Yu, Shaxi, and many literary and art circles, various cultural and artistic activities have emerged endlessly. Take the cultural and creative market as an example. During the summer vacation, the cultural and creative markets that combine various cultural elements such as Liangdao Organic Farm, Dali Ancient City Art District Sheet Factory and Tianlong Babu City Collection are dizzying. The unique value and charm of culture.

At the same time, a number of artistic creative bases such as "Fantasy Realm 2099" and Weishan Wenhua College were loved by tourists; Hua Textiles 1958 and Heqing Xinhua Yinshi Village were created as the first batch of provincial night culture and tourism consumption agglomeration areas. Nangcheng Wall's lantern festivals and night tour of Xier River have become popular gameplay.

With the continuous output of market entities, different types of tourism new products such as camping and health tourism have also continued to rise. The market has shown a trend of supply and demand. The enthusiasm of cultural tourism consumption has been continuously ignited. Various trendy gameplay has increased tourists. The summer tourism becomes a "hot economy", and the Dali tourism industry "while hot" heated up, and the pace of recovery continues to accelerate. Focus on service supervision

Guarantee tourists with peace of mind

In order to welcome a new round of tourism boom, Dali Prefecture conscientiously implements a series of difficulties and difficulties, temporarily retires the quality margin of travel agencies, and helps cultural and tourism enterprises declare discount loans, etc., and introduced to support travel agencies and tourist scenic spots. Difficulty key cultural tourism companies support the support of bailout funds, etc., take out "real gold and silver", and send "timely rain" to cultural tourism enterprises; guide enterprises to actively travel to "internal circulation" and "short -distance travel" and other tourism methods such as Transformation, innovation and seeking to launch different types of tourism products, and take effective measures to promote the resumption of production and re -production of cultural tourism enterprises.

At the same time, in the face of surging tourists, Dali Prefecture strengthened enforcement inspections, focusing on the three key tasks of epidemic prevention and control, market management, and safety production, and strengthened "coordination and linkage, regulatory rectification, consumer power rights, publicity guidance" Double decline, public opinion security doubles ", and make every effort to create a standardized and orderly tourist environment, allowing tourists to travel with peace of mind, comfortable, and rest assured.

Since the summer, the comprehensive dispatching and command center of the tourism market supervision market at the state level and counties and cities has held a scheduling work meeting every week on the prominent tourism market. In response to the large number of tourists in Dali City, a large density, etc., concentrated the power of the state's cultural and tourism law enforcement, and the staff of the subordinate departments of the State Culture and Tourism Bureau, and the county and city cultural tourism law enforcement personnel formed 4 special regulatory rectification team "heavy boxing" Attack, the grid supervision of the ancient city of Dali, Xizhou Ancient Town, Shuanglang Town, and Xiaguan. At the same time, in order to continue to do a good job of positive publicity and public opinion in the tourism market, Dali Prefecture posted related special reports through multiple platforms such as WeChat WeChat public account, video number, and Dali Cultural Tourism Publishing Hall ...

The rapid implementation of decision -making deployment, the release of the security signals of the tourism market, the praise of Dali by the netizens, the weaving but stable and orderly summer tourism market, etc., are all Dali cultural travelers cautious. Difficulties in the difficulties and overcome the time of hardships, all efforts to ensure the safety and physical health of tourists, and protect the "golden signboard" of Dali tourism.

Nourishing a new machine in the crisis

Open a new bureau in the Change Bureau

This is destined to be a

Summer full of infinite vitality

Bai Lu, autumn wind rises

Dali Tourism is welcoming a better tomorrow

Cultural Tourism Head Firing Media Reporter Yang Jinmin Wen

Zhao Kangcai Wang Zehang Li Mei Li Rong Dali Prefecture Cultural and Tourism Bureau's scenic spots and corporate maps

Editor Liu Rongshan

Review Ma Yonghu

August reception

8.9057 million tourists at home and abroad

Realize the total tourism income of 12.457 billion yuan

Dali tourism is hot

The whole summer continues

High flow state

Dali is going all out to highlight the siege

Stimulate the vitality of tourism step by step

Focus on IP

Attract tourists

Combining the new trend of current cultural and tourism consumption development, Dali Prefecture has created "a life called Dali", "the best love for China", "China's most beautiful nostalgia belt", "Tide Play Dali New Landmark "four sub -IPs. At present, "there is a kind of life called Dali" and the best love confession in China, the topics of Douyin have exceeded 5.3 billion times and 200 million times, respectively. Dali records of Dali beauty, food, characteristic culture and videos of confession and weddings attract countless netizens. Understanding Dali and falling in love with Dali, this summer, everyone went to Dali to start a beautiful journey of romantic and leisure.

Come to Dali not only can reward the wind and snowy moon, but also swim through the green Meiyang 濞, Puren Binchuan, the "Hometown of Chinese Snacks" Weishan ... Following the IP of the cultural tourism in various counties and cities, Dali Prefecture organizes the "January, one county, city, city · Look at the theme of Dali "The theme of Dali", vigorously publicize and promote new products and new formats in counties, cities, and invitations to tourists enthusiastically.

In addition, the 2022 China National Tourism Fair and the Dali National Torch Festival, Weishan Snack Festival, Jianchuan Ishibao Mountain Song Club, 2022 Weibo skateboarding All -Star Championship and other types of events were successively held. The event "eye -catching" and "sucking powder", constantly attracting tourists from all over the world to come to appreciate the charm of festivals.

In order to comprehensively stimulate the new consumption capacity of the summer, Dali Prefecture seized opportunities, safely and orderly promotes the "Yunnan people traveling Dali Dali Dali" activities, and continuously carry out a series of cultural tourism marketing to benefit the people, including the issuance of cultural tourism Huimin consumer coupons, The launch of the session of the scenic spot in the session of the regional preferential policies, giving preferential discounts for government agencies, enterprises and institutions, social group travel agencies, and Dali Tourism Group annual card products, travel agencies line products, Huan Erhai Tourism bus and other benefit people's "big gift packages" Essence

Wuyun can't cover the sun, and the haze will eventually spread out. With the implementation of a series of publicity and marketing and favorable policies, Dali Tourism has broken up against the situation, and more and more tourists come to enjoy the scene. During the summer vacation, the average daily number of tourists from the ancient city of Dali and the Erhai Ecological Corridor exceeded 50,000, and the daily average number of tourists from Shuanglang Art Town, the ideal state cultural tourism resort town exceeded 10,000; Dali International Hotel, Dali Dali High -end hotels such as the Junfa Pleman Hotel, Dali Erhai Tiandi, and the Wingdig Hotel, such as the full room, the popular homestay inn, showing a "one -bedroom difficult" blowout situation. "Half of the country's tourists ran to Yunnan, and Yunnan tourists were almost half in Dali" "Cangshan Erhai Lake has become the" Renmishan Renhai '"... The manuscripts or videos of the recovery of Dali Tourism in Dali. "Frequent customers".

Focus on product supply

Improve tourists' residence rate

Summer is the peak of graduation travel, parent -child tour, and study tour. In response to the personalized tourism needs of different customer bases, Dali Prefecture guides cultural tourism enterprises to actively play its brand advantages based on local characteristics. New tourism and new products such as destination weddings and high -end custom -made groups have continued to emerge.

From love confession, wedding photography to wedding ceremony, honeymoon travel, etc., Dali stated destination wedding products are full of flowers. Junyuan's full -sea view, Dali Aidi weddings customized Yukiwater Tables, Hushan Cloud Hidden Sea Scenic Homestays and other places. Newcomers to hold destination weddings every day can be seen. On August 4, the Dali Tourism Industry Association's destination wedding branch was established. According to the forecast of the association, Dali will undertake about 2,500 destination weddings this year.

The Huahai Leisure Farm represented by Shuihua Manor and Tao Rantian Society is favored by the group builders. Since the beginning of this year, Shuihua Manor has hosted the group building activities of more than 60 enterprises inside and outside the province to achieve 50%growth, especially since June. It's endless.

Based on the ancient city of Dali, Shuanglang, Feng Yu, Shaxi, and many literary and art circles, various cultural and artistic activities have emerged endlessly. Take the cultural and creative market as an example. During the summer vacation, the cultural and creative markets that combine various cultural elements such as Liangdao Organic Farm, Dali Ancient City Art District Sheet Factory and Tianlong Babu City Collection are dizzying. The unique value and charm of culture.

At the same time, a number of artistic creative bases such as "Fantasy Realm 2099" and Weishan Wenhua College were loved by tourists; Hua Textiles 1958 and Heqing Xinhua Yinshi Village were created as the first batch of provincial night culture and tourism consumption agglomeration areas. Nangcheng Wall's lantern festivals and night tour of Xier River have become popular gameplay.

With the continuous output of market entities, different types of tourism new products such as camping and health tourism have also continued to rise. The market has shown a trend of supply and demand, and the enthusiasm of cultural tourism consumption has been continuously ignited. Various trendy gameplay has caused tourists to stay in time to increase time. , Avoiding the "hot economy", Dali tourism "while hot" heated up, and the pace of recovery continued to accelerate.

Focus on service supervision

Guarantee tourists with peace of mind

In order to welcome a new round of tourism boom, Dali Prefecture conscientiously implements a series of difficulties and difficulties, temporarily retires the quality margin of travel agencies, and helps cultural and tourism enterprises declare discount loans, etc., and introduced to support travel agencies and tourist scenic spots. Difficulty key cultural tourism companies support the support of bailout funds, etc., take out "real gold and silver", and send "timely rain" to cultural tourism enterprises; guide enterprises to actively travel to "internal circulation" and "short -distance travel" and other tourism methods such as Transformation, innovation and seeking to launch different types of tourism products, and take effective measures to promote the resumption of production and re -production of cultural tourism enterprises.

At the same time, in the face of surging tourists, Dali Prefecture strengthened enforcement inspections, focusing on the three key tasks of epidemic prevention and control, market management, and safety production, and strengthened "coordination and linkage, regulatory rectification, consumer power rights, publicity guidance" Double decline, public opinion security doubles ", and make every effort to create a standardized and orderly tourist environment, allowing tourists to travel with peace of mind, comfortable, and rest assured.

Since the summer, the comprehensive dispatching and command center of the tourism market supervision market at the state level and counties and cities has held a scheduling work meeting every week on the prominent tourism market. In response to the large number of tourists in Dali City, a large density, etc., concentrated the power of the state's cultural and tourism law enforcement, and the staff of the subordinate departments of the State Culture and Tourism Bureau, and the county and city cultural tourism law enforcement personnel formed 4 special regulatory rectification team "heavy boxing" Attack, the grid supervision of the ancient city of Dali, Xizhou Ancient Town, Shuanglang Town, and Xiaguan. At the same time, in order to continue to do a good job of positive publicity and public opinion in the tourism market, Dali Prefecture posted related special reports through multiple platforms such as WeChat WeChat public account, video number, and Dali Cultural Tourism Publishing Hall ...

The rapid implementation of decision -making deployment, the release of the security signals of the tourism market, the praise of Dali by netizens, tourists such as weaving but steady and orderly summer tourism markets, etc., all of which are the ends of the Dali cultural traveler. Difficulties in the difficulties and overcome the time of hardships, all efforts to ensure the safety and physical health of tourists, and protect the "golden signboard" of Dali tourism.

Nourishing a new machine in the crisis

Open a new bureau in the Change Bureau

This is destined to be a

Summer full of infinite vitality

Bai Lu, autumn wind rises

Dali Tourism is welcoming a better tomorrow

Cultural Tourism Head Firing Media Reporter Yang Jinmin Wen

Zhao Kangcai Wang Zehang Li Mei Li Rong Dali Prefecture Cultural and Tourism Bureau's scenic spots and corporate pictures of Liu Rongshan

Review Ma Yonghu

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