Taking towards a new highland of high -quality content, what exactly did Tencent video do?

"Wonderful".

This is the voice of many users after Tencent Video has launched a lot of content since 2022.

At the beginning of the year, "Beginning" was popular on the entire network, and "Aunt Pot" was promoted to the top; "Snow in the Snow" re -ignited the user's enthusiasm for martial arts content; in the love of the love, "Half Cooked Lovers" suddenly emerged, " The CP of Bala La La is stunned.

In the just summer stalls, big dramas such as "Menghua Record", "Star Han Rosam Rising Sea" and other dramas have been strongly broken, becoming the focus of hot discussion on the entire network.

This is not only a good situation that creators and platforms help each other and jointly promote, but also need a proper time node to summarize and look forward to systematically.

As a result, we ushered in Tencent's online video Golden Goose honor.

On September 9th, 2022 Tencent Online Video Golden Goose Honorary Launching Series was held. Sun Zhonghuai, Vice President of Tencent and CEO of Tencent Online Video, Wang Juan, Vice President of Tencent Online Video, Han Zhijie, Ma Yanzheng, Hou Xiaonan and others attended the event. The industry's big coffee jointly awarded 52 honors covering TV series, variety shows, online movies, animation, micro -short dramas, small shows, and knowledge. Commendation.

The Golden Goose Honor, which is the second year, is not only a vane of our contents of observing the film and television industry, but also the platform of the platform to work with many high -quality content creators to show the self -confidence of the entertainment industry in the entertainment industry with a new attitude.

Advanced "good content"

If you use a word to summarize the common characteristics of the gold goose honor list, presumably it must be appropriate ——

"Good content".

"What is good content", different creators and different platforms have their own answers. However, by disassembling the list of golden goose on the 1st, it is believed that the "good content" under the ecosystem of Tencent's video content, whether in the horizontal or vertical dimension, has new connotations.

From the horizontal point of view, good content often needs to make "new".

The first is new theme.

"Start" allows the theme of "time cycle" to enter the public and industry perspective; "Sweeping Storm" based on the adaptation of real events, incorporating suspense elements in the main melody theme; Advice "" uses novel people and touching the sense of CP, and romantic interpretation of contemporary urban emotions; "50 kilometers of Taohuawu" explores the true meaning of a better life with social experiments; 》 Actively open up the vertical track; "Mao Xuewang" opened the future imagination of Xiaoxian's comprehensive; the micro -short drama "Datang Snack Style" added food on the traditional sweet pet subject matter, adding food as an element that attracts the audience Native

Throughout the seven content categories, the content of Tencent Video brought to the audience shows a good trend in the subject matter.

The second is aesthetic renovation.

Many ancient costumes produced by Tencent Video have brought an advanced aesthetic advanced aesthetics to the subject of costumes. "Snow in Snow" with a temple and rivers and lakes, combined martial arts and inspirational, drawing a magnificent and magnificent scroll of heroes of the heroes; "Star Han Geli · Moon Sheng Canghai" breaks the audience's inherent impression of costume family dramas , Superimposed with the expression of the description of the life flow of tears and the value expression of the country and the world; "Menghua Lu" collided with the beauty of oriental aesthetics with the ups and downs of modern power. They have entered the list of "The Volice of the Year" and "the annual member love drama" and other lists.

In the animation unit, "League of Legends: The Battle of the Double City" uses the artistic style vision of non -authentic rendering, with the deep binding of the plot content, which refreshes the ceiling of the animation audiovisual experience for users, and has won the "Original Animation of the Year".

In online movies, "Yinyang Town Monster Talk" innovated the original story and the Chinese folklore thriller category, so that domestic thriller entered a new stage of quality breakthrough.

The third is value innovation.

The "Ebola Frontline", which has obtained the "Influence of the Year", presents the unparalleled love that crosses the national and ethnic, occupations and cultural barriers between people and people, and sets a new dissemination for the international dissemination of Chinese content. model.

"The Most Word of Word of Micro Shopping" "Aunt's World" focuses on the "silver -haired group", and tells the various trendy issues in the old age and the digital society in a humorous tone. Essence Become the only "Excellent Network Audiovisual Works" of the State Administration of Radio, Film and Television, the only micro -short drama, and the score of 8.4 points with Douban refreshes the industry's perception of fine and short drama, and the micro -short drama arouses users' emotional resonance and daily aesthetic dailyization. Make a good attempt.

The theme is new, aesthetic new, and innovative value, making the content ecosystem of Tencent videos a stronger vitality and more lasting influence.

From vertical perspective, the logic of good content runs through different content forms.

Throughout the Golden Goose Honor, its cover unit includes both the daily video consumption of users such as episodes, variety shows, animation, and online movies, but also contains lightweight, small shows, knowledge and other light bodies. Emerging content circuit. This not only shows the increasingly expanding and perfect content layout of Tencent's video, but also shows that the platform has high -quality content in many fields.

Injecting new ideas in the horizontal direction, continuously enriching the content form in the vertical direction, and the second year of Tencent's online video Golden Goose honor, let us see the platform base and innovation of Tencent video.

The key to letting excellent people stand under the spotlight, the key is people. In recent years, accompanied by the out of circle of high -quality content and the careful excavation of users, those film and television workers who once stood behind the scenes gradually came to the "front of the stage." Therefore, continuing the idea of ​​last year, this year's Golden Goose honor provided a shiny stage for the "handicrafts" who worked in the field of entertainment and created well with the spirit of craftsmen.

In the personal honor unit, several important information was captured on the 1st:

First, Tencent Video's mining, support, and training of people covers the entire industry chain of the entertainment industry.

As the original author, Gu Man and the Beacon Drama princes have successfully realized the film and television adaptation of the work with "You Are My Glory" and "Snow in Snow", and won the "IP Star of the Year".

For the commendation of multiple types of talents such as producers, screenwriters, directors, and later editing in the core position of the entertainment industry chain, it runs through the major categories such as TV series, variety shows, online movies, animation.

In the new track such as micro -short dramas, small programs, knowledge, and high -quality partners, high -quality creators of small shows, high -quality creators, and annual knowledge models, etc., the creators of these "small and beautiful" content can be collectively unveiled collectively Essence

The second is that the new forces are on Tencent Video, which has a broad display stage and trial and error opportunities.

Wu Haoyu, the director of "Half Cooked Lovers", who shows 30+ light -mature group love, won the "Emerging Variety Director of the Year"; helping Tencent Video's immersive plot reasoning variety show "Start Inference", the editor -in -chief Shao Ting Obtaining "Emerging Variety Screenwriters of the Year"; "E hearty Offer", which unveiled the real workplace ecology, and the owner of Daqian Shadow behind the "Fifty -kilometer Peach Blossom Dock" born of "Fifty -kilometer". Emerging Variety Editing.

It is these new forces that help Tencent Video in many contents such as love comprehensive, fascination, workplace observation, outdoor reality shows, and many other content.

Anime is another window for Tencent Video to actively support newcomers.

For a long time, anime has been an important part of Tencent's video layout content. Last year, in order to better help Guoman's industry content upgrade, Tencent Video jointly launched the "Chinese Youth Animation Director Support Plan". The honor of Golden Goose has been the honor of the "Best Director of the Year" and "New Year Director of the Year" honor, especially the young directors, especially the young directors. It can be seen that in terms of promoting industrial development, Tencent Video is committed to starting from the source of talents, so that content upgrades and industrial innovation become truly sustainable and form a benign cycle.

The third is that Tencent Video's emphasis on people has continued positive impact on the quality of the content.

This is especially reflected in the field of online movies.

The movement of online movies has become the consensus and user consensus of the industry, and the road of content is inseparable from the common assistance and careful cultivation of all aspects and talents. Therefore, compared to last year, three honors were set up for online movies, and three honors were added to the original basis this year. Establish examples and typical examples.

From the release of the honor of the Golden Goose's honor for content and talent, we have seen the two -way empowerment and two -way rush between high -quality content, excellent talents and Tencent video platforms.

And this is the meaning of "doing the same".

Build a beautiful future picture

In a event, its original intention often includes two parts: "successful" and "opening". Just as the theme of the Golden Goose Honorary Release Series, it is called "Walking together and creating a good together." The first half of the sentence is designed to follow, and the second half is intended to open.

Therefore, in the view of the 1st, the release of Tencent's online video Golden Goose honor is that its practical significance lies in letting the majority of practitioners, letting countless people who care about the development of the entertainment industry, and re -activate the good expectations of the development of the industry. This is exactly the point of "creating a good".

There are four keywords with "beautiful" as the core entertainment. There are four keywords.

The first keyword is to improve quality.

In the field of episodes and variety shows, we have seen that high -quality content and themes are constantly expanding, and the "good content" territory continues to extend; online movies continue to move towards the quality of content; "Stereotypes", rapid iteration; the content quality, information content and emotional capacity of small programs and knowledge areas are constantly upgrading and growing.

The second keyword is monetization.

The importance of commercialization has been further improved in the release of the Golden Goose Honor.

In the field of TV dramas and variety shows, "Menghua Lu" won the "Most Business Value Series of the Year", "What to do! The talk show special session won "the most commercial value variety show of the year"; in the animation, "Douro Continent", "The End of the Magic Ancestor" and "League of Legends: The Battle of the Double City" won the most commercial value animation of the year. Similarly, more and more excellent ledger projects have emerged in micro -short dramas, small programs and knowledge categories.

The good blueprint of the good content "applaud and call the seat" is no longer far away.

The third keyword is rooting.

We see that adhering to a win -win attitude, Tencent Video continues to strengthen service attributes, and work with creators to build a healthy and prosperous content ecosystem. Those "handicrafts" of the content industry can better polish the content of the content with "the wine is not afraid of the alleys", and polish the boutique with greater creative enthusiasm.

Finally, the most important keyword, is the lead.

Over the past year, we have witnessed more and more high -quality content being leading the leading direction.

"You are my glory", "The rest of your life, please give me more advice", "Ebola Frontline", "Special War Glory" and "Children of the Qiao Family" and many other episodes from different themes, with realisticism The creative attitude mining and conveying the human nature of the times.

"New Tour", "E hearty Offer", "Fifty kilometers of Peach Blossom Dock", "Start Inference", "What to do! Talk Show Special" and other high -quality variety shows have brought entertainment seasonings to the lives of the majority of users, but also opened The engine of thinking.

In online movies, "Northeast Farewell to the Sky" depicts the fireworks of the world with a small person, showing the power of comedy to soothe people; "Restarting the Earth" provides a new way of thinking for the exploration of Chinese science fiction themes.

In the anime, "Douro Continent", "Dou Breaking the Sky" and "Thinking" focuses on the growth of growth, and leads the volume of the young group with blood.

In micro -short dramas, the emergence of realistic orientation content such as "Aunt's World", "Rolling, Small Gear", let us see that micro -short drama began to self -innovate in the direction of "good, good, and beautiful" s hard work.

In the small show, "The taste of the Yuda Towards Township" uses food as an index, and has led to a sincere emotion scattered in the world.

In the knowledge zone, high -quality creators such as Xing Lida, Cui Cui, and Zhao Dongmei have continued to emerge. It also continuously meets the growing knowledge needs of users.

The current entertainment industry is standing in a new stage of development in the market to pragmatic and user chasing quality. Therefore, the continuous and phased release of Tencent's online video Golden Goose honor not only encourages the frontier forces of actively exploring innovation, but also in the future development trend of insight into the creation of content creation. In the future, Tencent Video will continue to give full play to the content resources and product capabilities of the platform, coordinate the creation with the majority of partners, and continue to improve the quality of online video content.

This is not only the second year after the start of the Golden Goose, but also the next step in witnessing Tencent's video enable content industry.

Full honor list:

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